WELCOME. I AM SO GLAD YOU ARE HERE.

One evening when I was little, my sister and I stood in a freezing breadline in what used to be the Soviet Union. Snow fell quietly around us, our stomachs growled and time felt suspended. Suddenly, she grabbed my hands and asked me to dance. Right there, in line. We laughed, we moved, and the stillness broke. We were warm again. Alive again.

That moment shaped how I see change - not as something to fear, but as something that brings us back to life.

Today, I help people and organizations move through moments of transition with clarity and calm. My clients are often brilliant and burned out, capable and craving something different. They’re often the ones who’ve held it all together - exceeding expectations, navigating unfamiliar terrain, proving themselves again and again. And now, they’re ready for something more aligned. More easeful. More theirs.

Change can be exciting, overwhelming, overdue, or all of the above. With 20+ years in strategy and leadership, an MBA in Managing Change from NYU, Certification by the International Coaching Federation, training in Creating Shared Value from Harvard and in Trauma Informed Care from Rutgers, I bring structure. But more than that, I bring presence. Warmth. Clear thinking. And a belief that you are not a problem to be solved - you are a person in motion.

Let's make change feel not just possible - but deeply worthwhile.

  • “I would highly recommend Anna to anyone looking to build and grow a high-performing business or organization. She is an exceptional coach who brings a wealth of knowledge, experience, and emotional intelligence to her work. Working with her was an absolute privilege and an experience that will continue to bear fruit for years to come.”

    Asare C., MD, MPH, Business founder

  • “I would recommend Anna to anyone who is feeling conflicted about a life decision— career, family, financial, health, etc. The brilliance of Anna (and life coaching) is that she helps you arrive at the best decision and action steps for you. She is an exceptional listener, has a warm and supportive demeanor, and genuinely cares about each client.”

    Lindsay S., Senior Director of Brand Strategy and Marketing

  • “Anna is an outstanding strategist, who brings a hard-to-find combination of extensive business background with an approachable, humble attitude that fosters a culture of collaboration. She has an unparalleled ability to quickly assess challenges, facilitate definition of a long term vision and provide guidance in managing change effectively.”

    - Alex V., CEO of a mid-market company