WELCOME. I AM SO GLAD YOU ARE HERE.

One evening when I was little, my sister and I stood in a freezing breadline in what used to be the Soviet Union. Snow fell quietly around us, our stomachs growled and time felt suspended. Suddenly, she grabbed my hands and asked me to dance. Right there, in line. We laughed, we moved, and the stillness broke. We were warm again. Alive again.

That moment shaped how I see change - not as something to fear, but as something that brings us back to life.

Today, I help people and organizations move through moments of transition with clarity and calm. My clients are often brilliant and burned out, capable and craving something different. They’re often the ones who’ve held it all together - exceeding expectations, navigating unfamiliar terrain, proving themselves again and again. And now, they’re ready for something more aligned. More easeful. More theirs.

Change can be exciting, overwhelming, overdue, or all of the above. With 20+ years in strategy and leadership, an MBA in Managing Change from NYU, Certification by the International Coaching Federation, training in Creating Shared Value from Harvard and in Trauma Informed Care from Rutgers, I bring structure. But more than that, I bring presence. Warmth. Clear thinking. And a belief that you are not a problem to be solved - you are a person in motion.

Let's make change feel not just possible - but deeply worthwhile.

  • Working with Anna has been one of the most grounding and clarifying experiences of my entrepreneurial journey. She brings a rare combination of deep business acumen and profound understanding of human behavior, somehow weaving both into every session. Whether I was facing a pivotal decision, a leadership challenge, or the emotional weight of the work itself, Anna offered frameworks that honored complexity while still helping me move forward. What sets Anna’s coaching apart is that it’s not just about performance, it’s about alignment. Her questions invite you back to yourself. Her insights sharpen your strategy. Her presence is steady, informed, and deeply attuned to the realities of people doing mission-driven work. With Anna, you don’t have to separate your inner world from your outer impact. You are invited to bring your whole self into the conversation and move forward from that place. As an artist, entrepreneur, and activist, I am often holding many things at once. Anna helped me give shape to ideas that had been living in my head and heart, and supported me in translating them into intentional and aligned action. Her coaching reaches the soul of your work and she approaches it with professionalism, vision, and heart. For those of us navigating complexity while striving to make meaningful change, Anna is an essential partner. She cares deeply about the work and the people she works with. Anna won’t let you shrink from your brilliance, and she won’t let you burn out trying to meet everyone else’s expectations.

    Gbenga Akinnagbe, Actor, Social Entrepreneur, Activist

  • I had the pleasure of working with Anna as my coach during a significant career transition. I was in the process of looking for a new opportunity and found myself conflicted in terms of how best to proceed. I reached out to Anna to help guide me through this process and am forever grateful for the time we spent together. Anna approached every conversation through a holistic lens - focusing on the full self. In addition to discussing my career, she would inquire about all aspects of my life (family, health, etc.) and help me reflect on all of those priorities. Through this reflection I was able to determine the best path forward that would enable me to live into my priorities. Anna ultimately helped me realize my full potential and I successfully landed a new job during the time that Anna and I were working together. Anna would follow up after each session with a detailed email, capturing the key elements of our discussion and providing relevant resources/exercises/“homework” in preparation for our next session. I would recommend Anna to anyone who is feeling conflicted about a life decision— career, family, financial, health, etc. The brilliance of Anna (and life coaching) is that she helps you arrive at the best decision and action steps for you. She is an exceptional listener, has a warm and supportive demeanor, and genuinely cares about each client.

    Lindsay Stein, Senior Director of Brand Strategy and Marketing

  • As a CEO of a complex organization, I am thrilled to recommend Anna. She is an outstanding strategist, who brings a hard-to-find combination of extensive business background with an approachable, humble attitude that fosters a culture of collaboration and empathy. Her consulting work with me and our executive leadership team brought about a structured, yet flexible enough way to organize our business planning and execution efforts. Anna has an unparalleled ability to quickly assess challenges, facilitate definition of a long term vision and provide guidance in managing change effectively. She is thorough and committed in her work, which has truly supported us in navigating the inherent uncertainty of a rapidly growing firm. Over the past several years, our organization has gone through a remarkable transformation with many key initiatives designed and delivered by Anna's creative thinking and meticulous follow-through. She is able to maintain the delicate balance between focus on the bottom line and delivering on our commitment to provide the best experience for our employees, customers and communities. Her unique educational, professional and personal background allows her to seamlessly navigate the facilitation of CEO's strategy work as well as wear many hats across COO, PMO, Chief of Staff and HR functions. Anna is terrific to work with and truly connects with diverse audiences.

    - Alex Vaysberg, CEO of a mid-market company